Chapter 1: What Is Public Relations?

Here are some notes from Chapter 1 of Public Relations: Strategies & Tactics (9th Edition):

  • “A public relations professional must have skills in written and interpersonal communication, research, negotiation, creativity, logistics, facilitation, and problem solving.”
  • Key words that paint a picture of today’s public relations–deliberate, planned, performance, public interest, two-way communication, & management function
  • Public Relations as a Process–(1) Research & Analysis (2) Policy Formulation (3) Programming (4) Communication (5) Feedback (6) Assessment
  • Television shows and movies do not accurately depict the life of a public relations professional
  • Five abilities one must possess in order to have a successful career in public relations are; writing skill, research ability, planning expertise, problem-solving ability, and business/economics competence
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Filed under COMM 2322, Reading Notes: Comm 2322

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