Chapter 2: The Evolution of Public Relations

Here are some notes from Chapter 2 of Public Relations: Strategies & Tactics (9th Edition):

  • One of the first examples of propaganda in history was by the church, when Pope Gregory XV trained priests to propagate the faith.
  • Edward L. Bernays was the father of modern public relations, he “conceptualized a new model of public relations that emphasized the application of social science research and behavioral psychology to formulate campaigns and messages that could change people’s perceptions and encourage certain behaviors.”
  • Since the year 2000, women have made up 70% of the public relations work force.
  • President Theodore Roosevelt was “the first president to make extensive use of news conferences and press interviews to drum up public support when Congress was often critical or non-supportive.”
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Filed under COMM 2322, Reading Notes: Comm 2322

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