10 Tips For Writing An Effective News Release

Here are some of my tips and hints for writing an effective news release that I acquired from Public Relations: Strategies & Tactics (9th Edition) and Green Media Toolshed :

  1. Make sure that your release is newsworthy .
  2. Don’t release all of your information in one news release, if your story is “lengthy” you can separate it into multiple releases.
  3. Avoid ineffective quotes.
  4. Use “creative” vocabulary that will hold an editor’s attention (make sure that your release is still factual).
  5. Use short headlines that give the main point of your release, not a “repeat of the information in the lead-in paragraph.”
  6. Don’t use metaphors, unless you think they’ll help to get the story across to the reader.
  7. Make it obvious how your release holds relevance to your editor’s audience.
  8. Write “short, punchy, and easy-to-understand,” sentences.
  9. Don’t ask questions in your lead.
  10. Don’t repeat information.

 

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1 Comment

Filed under COMM 2322, Topic of the Week: Comm 2322

One response to “10 Tips For Writing An Effective News Release

  1. Hey! Thanks a lot for these tips! Have a public relations exam round the corner! Very useful pointers!

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