Chapter 16: Media Interviews, News Conferences, & Speeches

Here are some notes from Chapter 16 of Public Relations: Strategies & Tactics (9th Edition):

  • When setting up an interview, the PR professional should get an understanding of the purpose of the interview from the interviewer.
  • Communication is two-way at a news conference, “the person speaking for a company or a cause submits to questioning by reporters, usually after a brief opening statement.”
  • The important steps of speechwriting are (1) research, (2) figure out your objectives and approach, (3) write the speech, and (4) coach the speaker.
  • When giving a speech or presentation, make sure that your message is understood with the language that you use, think about your audience, pay attention to the length of your presentation, remember to keep tabs on your nonverbal communication, and use visual aids.
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Filed under COMM 2322, Reading Notes: Comm 2322

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