Here’s a guest blog post from my friend and fellow classmate, Rachel LaFlam. You can visit her Public Relations blog, “Mid-day Coffee Break,” here.
All the blogging tips out there say to create voice in your blog. But what does that even mean? And how can you begin to create voice? ‘Voice’ is the tone and pace of your writing that allows your audience to connect with you on a personal level and brings consistency. So how do you create voice?
1. Picture Your Audience
It might sound silly, but if you want your blog to sound friendly, then picture a good friend and imagine you are writing to them. This will help your overall tone throughout your writing.
My English professor said to me once, “All writing is an argument”
If you are a human being, you have the ability to think what you want. Include your opinion in your blog! You might be afraid at first in case your readers disagree, but guess what? It is OKAY to disagree! This will just give them more incentive to comment if they disagree!
People do what they do for a feeling. You want them to feel good while reading your blog, right? Laughter and humor is a great way to ensure they continue returning. So find your niche. Whether it is sarcasm, bluntness, subtleness, puns, etc.
3. Watch Your Mood
Make sure you are in a positive mood when you are writing. Because if you aren’t, no matter how hard you try, it will come out. If you are forced to write while you aren’t in the best mood, don’t publish your work right away. Save it and go back to review.
4. Create A Style Guide
Creating a set of rules for yourself for grammar, spelling, and expression can help you become consistent with your blog’s voice.
5. Have fun!
If you are enjoying your writing and passionate about what you are writing about, it will come through and others will become passionate about what you have to say also.
Be quirky, be passionate, be intelligent. But mainly, be yourself.